Marketing: Social Media Strategy - Step 1: Social Media Audit (Part 3)

In this video/post, we will be discussing the Audience Demographic Assessment.

Keep in mind that your target audience that you determined in your marketing plan may not be the same audience that you are resonating with on social media. This is not necessarily a cause for concern, but it is crucial to understand your social media audience.

There are seven bullet points or things you need to write down:

1. Age

2. Gender

3. Education Level

4. Income Level

5. What platform is your audience primarily using?

6. What is the second platform they are using?

7. Pain Points

You can determine Pain Points by asking three questions:

• What is your audience struggling with?

• What does your audience need?

• What does your audience want?

Reference:

Advanced social media strategy course (2021). Hootsuite Academy. (n.d.). Retrieved September 9, 2022, from https://education.hootsuite.com/courses/asms3-0