Marketing: 10 Steps to Building a Social Media Strategy

What makes up a Social Media Strategy or Plan?

I walk my clients through a ten-step approach:

Step 1: Social Media Audit

Step 2: Goals, Objectives & KPIs

Step 3: Target Audience & Personas

Step 4: Online Persona & Voice

Step 5: Strategies and Tools

Step 6: Timing and Key Dates

Step 7: Social Media Roles and Responsibilities

Step 8: Social Media Policy

Step 9: Critical Response Plan

Step 10: Content Plan

This ten-step approach allows my clients and I to efficiently assemble an entire social media strategy and content plan.

For a Social Media Strategy Guide, check out the "Free Guides and Templates" tab on the homepage.

In the next several videos, I will be walking through each of the steps.

Reference:

Advanced social media strategy course (2021). Hootsuite Academy. (n.d.). Retrieved September 9, 2022, from https://education.hootsuite.com/courses/asms3-0